1. How much is your average customer worth to you? *

Over their lifetime or the next 2 - 3 years, say.

2. How much would you pay to get one of those customers? *

taking into account their lifetime value above

3. How many leads do you need to get a customer? *

If you sell to half the people you speak to , you would need 2 leads to get 1 customer. What's your ratio?

4. How much can you spend to get a lead?

Answer 2 divided by Answer 3

5. How many new customers do you want next month? *

6. How many leads do you need next month to get that many customers?

Answer 3 x Answer 5

Email *